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Retailers aren’t the only ones to want to make the most of Black Friday, it’s a boom time for scammers too. New analysis by Check Point reveals that one in 11 newly registered Black Friday-themed domains is classified as harmful.

October saw 158 new Black Friday related domains, a 93 percent increase over the 2025 monthly average. Early November intensified that growth, with more than 330 new related domains appearing in only the first 10 days.

Brand impersonation remains a primary tactic, with one in 25 new domains related to the reputable eCommerce marketplaces of Amazon, AliExpress, and Alibaba flagged as malicious. Attackers are deploying convincing fake storefronts that copy logos, layouts, and product imagery to capture credentials and payment data.

Check Point recommends that cybersecurity professionals take targeted steps to reduce exposure during peak shopping periods. These include monitoring spikes in newly registered domains referencing brands, retail terms, and predictable naming templates.

They should also deploy endpoint protections to block access to malicious or newly registered domains, prevent credential harvesting, and stop phishing sites before users interact with them. An external risk-management solution can continuously discover internet-facing assets, detect domain and brand impersonation, and automate takedowns of fraudulent infrastructure.

Businesses need to provide clear internal and external guidance outlining how to verify URLs and avoid seasonal phishing lures. In addition they should enhance fraud controls for payment workflows, including risk scoring for transactions originating from newly registered domains.

You can read more along with details of some specific scams on the Check Point blog.

https://betanews.com/2025/11/20/one-in-11-new-black-friday-websites-is-malicious/

Not to mention these sites which claim to offer 30% off, say $45, so the price is $31.5 but two months ago they were selling it at $30

Yeah, I can see that ... luckily I don't to buy gifts for anybody ... so much scamming going on out there and I"m glad I don't have a credit card.

I don't buy much and would likely go for known seller only. Supposedly malicious domains are very likely to be rather recently registered. Hard to be scammed if you're resistant against marketeers anyway.